It’s good to see an international institution like Lego moving with the times, even though the old plastic brick is celebrating it’s 50th anniversary this year. Their excellent website displays a huge range of products for children of all ages. The Mindstorm range makes innovative use of modern technology (there was a promotional stand at BETT) – you can build a robot, program it with computer software and then control it with USB or Bluetooth technology.
Lego Factory lets you design, build and then buy your own creations. Using the nifty downloadable Digital Designer, you can create designs easily by dragging and dropping bricks and components together. Your creation can be uploaded to a gallery and then ordered from Lego, calucating the cost from the amount of bricks used.